The CX Live! Episode 58: Icons of Impact - Ann Benett

In our first ever “Icons of Impact” podcast episode, Ann Benett, formerly Manager of the Global Executive Briefing at Apple and President of Benett Communications and now happily retired, shares her valuable insights on the evolution of the briefing industry and key strategies for today’s briefing professionals all while reflecting on her love of the briefing profession and community.

Episode Highlights:

• The most important shift in the briefing industry over the past 25+ years
• What she loves most about the briefing profession
• How the pandemic changed the briefing landscape and positive outcomes
• Key hurdles briefing teams need to overcome to gain credibility with executive management
• Three key strategies for today’s briefing professionals to: looking outward, looking inward, looking forward

Episode Resources:

• Harvard Business Review
• ABPM Homepage

Guest Thought Leader:

Ann Benett
Former Manager of the Global Executive Briefing at Apple & President of Benett Communications

Ann began her briefing career as Manager of the Global Executive Briefing Program at Apple. In 1999, she founded Benett Communications - the first consultant firm that was completely focused on helping build and support briefing programs around the globe.  She has been a leader and an integral part of the ABPM Community from nearly the time ABPM was founded. After 23 years leading Benett Communications, 11 years at Apple, 6 years with Silicon Valley startups, and her first job at WDIV-TV Detroit, Ann is happily retired from the executive briefing world.