The CX Live! Episode 60: Mission-Driven Storytelling - Developing a Content & Messaging Strategy That Tells an Unforgettable Story with Nathan Pisik

In this episode, Nathan Pisik, Global Leader in the Executive Briefing Program world and ‘professional raconteur’, explores approaches for mission-driven storytelling, a way of communicating an organization’s values and goals through a compelling narrative. He provides powerful examples from the briefing world and beyond that implore us to think creatively, sparking our own heightened sense of curiosity. 

Episode Highlights: 

• Keys to effective mission-driven storytelling including authenticity, transparency and focusing on the impact of the organization’s work
• How to utilize curiosity-driven questions to drive compelling stories
• The formula for developing “visual evidence” and then “context” while highlighting specific briefing program that cause us to “look at this thing”
• The possibility of providing ways for guests to learn more about themselves when engaging within our Centers
• Addressing the challenges for programs to achieve mission-driven storytelling
• The distinction between technology that enables innovation and those we use to take care of things that are not our engines of innovation 
• Advice for telling the truth in order to elevate our outcomes and strengthen relationships that serve a greater purpose

Episode Resources: 

• The Book of Beautiful Questions - Warren Berger
• A More Beautiful Question - Warren Berger
• The Culture Map - Erin Meyers
• Johnny Harris Website

Guest Thought Leader:

Nathan Pisik
Global Leader in the Executive Briefing Program World and "Professional Raconteur"

Nathan has developed, led, and scaled global Content & Messaging strategy for some of the largest and most respected Technology companies in the world. Most recently, Nathan served as International Head of Content & Messaging at Google, overseeing global content strategy and serving as The Central Region Briefing Program Lead tasked with launching and managing Google’s burgeoning CloudSpace Briefing Program in Austin, TX.

Prior to joining Google, Nathan led global content & messaging strategy for the Dell Technologies Executive Briefing Program, managing Briefing Consultant Enablement and training across Dell Technologies 11 global locations, and serving as a Discussion Leader Developing, Facilitating, and Leading Design-Thinking and Innovation Workshops for Fortune 100 executives from around the world.

Nathan has served as a session leader at three ABPM conferences since 2021 and has been a keynote speaker at various industry events. He holds degrees in International Business and Chinese Language Studies from Texas A&M University.