In this episode, Candie Hurley addresses the importance of facilitation in briefing programs and the strategy required to strengthen customer relationships and accelerate the sales cycle. The role of facilitation is structure to ensure customer needs are fully expressed through the experiences we create for them by sharing ideas, answering questions, and keeping their best interest in mind.
Episode Highlights:
Guest Thought Leader:
Candie Hurley
Trainer/Coach/Consultant, Benett Communications
Helping briefing professionals become world class facilitators. Deliver training and coaching to help briefing programs create more impactful customer experiences that strengthen customer relationships, uncover new business opportunities, and accelerate the sales cycle.