The CX Live! Episode 6: Neuroscience w/ Dale Tesmond

In this episode, Dale Tesmond shares an interesting take on how neuroscience (the brain, behaviors, and cognitive emotion) play into  briefing programs and how experiences truly impact our guests. And that backed by science and experiments, you can better suss out authentic responses to what you’re delivering.

Episode Highlights: 

• The effects of oxytocin and dopamine.
• Why truth testing is so important in the briefing world
• Most importantly - test everything before you put it out into the market
• How studying and learning about influences for different age groups, genders and demographics can help you create something that’s valuable and memorable
• Yes, you can incorporate in-person and off-site testers/subjects
• The value of being able to pivot conversations using real-time data analyzing top and bottom effects
• Be sure to continually evaluate and measure your program effectiveness
• Also, geek-out with us: wristbands, mobile phones, and data oh my…

Guest Thought Leader:

Dale Tesmond
Storybuilding® Founder,  Hyperquake

We are STORYBUILDERS. My purpose is to build relationships and serve our clients by strategically and emotionally connecting brands with people in customer experience centers, innovation centers, brand launches, mobile events and cause events. By digging deep to know truth, we move people to move product.