In this episode, Dale Tesmond shares an interesting take on how neuroscience (the brain, behaviors, and cognitive emotion) play into briefing programs and how experiences truly impact our guests. And that backed by science and experiments, you can better suss out authentic responses to what you’re delivering.
Guest Thought Leader:
Storybuilding® Founder, Hyperquake
We are STORYBUILDERS. My purpose is to build relationships and serve our clients by strategically and emotionally connecting brands with people in customer experience centers, innovation centers, brand launches, mobile events and cause events. By digging deep to know truth, we move people to move product.