The CX Live!

The CX Live! Episode 10: Digital Experience Management w/ Marshall Thompson

August 03, 2020 The CXApp Live! Season 1 Episode 10
The CX Live!
The CX Live! Episode 10: Digital Experience Management w/ Marshall Thompson
Show Notes

In this episode, Marshall Thompson discusses the enterprise shift of digital experience management and how curating impactful content that resonates with guests - across all forms of corporate messaging, branding, experiences, and in-room content - can create a more memorable on-site experience. 

Episode Highlights: 

  • Putting a definition/constructs around what digital experience management is
  • How to manage content and keep it updated
  • Identifying opportunities for automation - from easy to more advanced technology
  • Tips for personalization across content and activations
  • Other ideas for content engagement (i.e. proximity based and triggered experiences)
  • How to use a distribution model to drive consistencies across all client interactions
  • Top groups to partner with and why: marketing, executive teams, social media, and events
  • Strive to keep the conversation going and continually evaluate your own digital experiences
  • Ideas to up-level your existing content and strategies

Guest Thought Leader:

Marshall Thompson
Senior Director, Client Solutions, 
Signet

Marshall is a creative sales executive with a comprehensive technical knowledge foundation and is diversely experienced with remedying problems, and creating successes. He has excellent interpersonal communication, relationship-building skills, listens attentively, communicates persuasively, and follows through diligently.