The CX Live!
The CX Live! Episode 18: Choreograph Unique w/ Pete Riddell
In this episode, we talk with Pete Riddell of Derse about what it means to “choreograph unique” experiences for customers - in an effort to combat Zoom fatigue - and make your own virtual meetings/experiences stand out.
Episode Highlights:
- Deconstructing and recognizing the building blocks of experiences
- Accounting for the loss of white glove immersion
- The power of ‘Dr Pepper & Doritos’
- The simplistic nature of delivering an extraordinary moment by being extraordinarily human
- Suggested reading: “The Power of Moments: Why Certain Experiences Have Extraordinary Impact” by Chip Heath and Dan Heath
- Identifying the how and where you can flip the virtual script
- Creating ‘to go’ containers
- Consider exclusivity for your customers (i.e. limited access to people, content, resources)
- Addressing ‘pushback audiences’ by creating stories and experiences that resonate
Guest Thought Leader:
Pete Riddell
Executive Creative Director, Customer Experience (CX) & Storytelling, Derse
Experienced Executive Creative Director / Storyteller with a demonstrated history of working in the experiential industry. Strong creative, writing and marketing professional skilled in Sales, Event Marketing, Marketing Strategy, Corporate Identity, Integrated Marketing ... and general spellbinding.
In this episode, we talk with Pete Riddell of Derse about what it means to “choreograph unique” experiences for customers - in an effort to combat Zoom fatigue - and make your own virtual meetings/experiences stand out.
Episode Highlights:
- Deconstructing and recognizing the building blocks of experiences
- Accounting for the loss of white glove immersion
- The power of ‘Dr Pepper & Doritos’
- The simplistic nature of delivering an extraordinary moment by being extraordinarily human
- Suggested reading: “The Power of Moments: Why Certain Experiences Have Extraordinary Impact” by Chip Heath and Dan Heath
- Identifying the how and where you can flip the virtual script
- Creating ‘to go’ containers
- Consider exclusivity for your customers (i.e. limited access to people, content, resources)
- Addressing ‘pushback audiences’ by creating stories and experiences that resonate
Guest Thought Leader:
Pete Riddell
Executive Creative Director, Customer Experience (CX) & Storytelling, Derse
Experienced Executive Creative Director / Storyteller with a demonstrated history of working in the experiential industry. Strong creative, writing and marketing professional skilled in Sales, Event Marketing, Marketing Strategy, Corporate Identity, Integrated Marketing ... and general spellbinding.