The CX Live! Episode 18: Choreograph Unique w/ Pete Riddell

In this episode, we talk with Pete Riddell of Derse about what it means to “choreograph unique” experiences for customers - in an effort to combat Zoom fatigue - and make your own virtual meetings/experiences stand out.

Episode Highlights:

• Deconstructing and recognizing the building blocks of experiences
• Accounting for the  loss of white glove immersion 
• The power of ‘Dr Pepper & Doritos’
• The simplistic nature of delivering an extraordinary moment by being extraordinarily human
• Suggested reading: “The Power of Moments: Why Certain Experiences Have Extraordinary Impact” by Chip Heath and Dan Heath
• Identifying the how and where you can flip the virtual script
• Creating ‘to go’ containers
• Consider exclusivity for your customers (i.e. limited access to people, content, resources)
• Addressing ‘pushback audiences’ by creating stories and experiences that resonate

Guest Thought Leader:

Pete Riddell
Executive Creative Director, Customer Experience (CX) & Storytelling, Derse

Experienced Executive Creative Director / Storyteller with a demonstrated history of working in the experiential industry. Strong creative, writing and marketing professional skilled in Sales, Event Marketing, Marketing Strategy, Corporate Identity, Integrated Marketing ... and general spellbinding.