The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 49 - The Power of Creatively Promoting Your Program Internally w/ John Panek

June 15, 2022 • The CXApp Live! • Season 1 • Episode 49

Description

In this episode, John Panek, Senior Manager of Zebra Technologies’ North American Executive Briefing Program & Experience Centers explores the idea of promoting the value of executive briefing programs within the organization, and the opportunities that can create for growth.

Highlights:

How internal promotion creates excitement among the sales team and executive leadership, and can help gain their support
The value in creating internal resources to report on the success of the briefing program, such as annual reports and newsletters
How to encourage the promotion of briefing sessions on social media to share with an entire network and increase awareness
The power of analytics in gaining insights that enrich the briefing program and evangelize its success
How empowering briefing team members to be more consultative and recognizing discussion leaders builds a stronger, more dedicated team

Resources:

Guest Thought Leader:

John Panek
Senior Manager of North American Executive Briefing Program and Experience Centers, Zebra Technologies

John is known for his ability to foster powerful customer interactions, through account-based marketing, events and most recently in the Zebra Experience Centers. A hands-on professional with 27 years of experience marketing technology providers, channel partners and distribution. John has been recognized for the ability to plan and execute highly measurable marketing programs, impactful brand experiences, and effective corporate communications. And he was recently recognized as the 2021 Marketing Partner of the Year by Zebra North America sales leadership for his contributions growing the Executive Briefing Program.