The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 54 - Reimagining Collaborative Briefing Experiences with Sid van Wijk

September 30, 2022 • The CX Live! • Season 1 • Episode 54

In this episode, Sid van Wijk, Executive Briefing Center Lead at Miro in Amsterdam shares the journey he and his team are on to reimagine how briefing experiences can be more collaborative including a new approach to the briefing planning process that involves the customer much earlier in the conversation.

Highlights:

How to explore the different ways that technologies can be integrated to bring a whole different level of collaboration to all briefing phases
The importance of building for scale and flexibility including various approaches for designing the initial physical briefing center space and amenities
How to immerse your guests in the tools even before their engagement date so they can drive the objectives and the agenda to a more positive outcome
Ideas for elevating the hybrid briefing experience including moderators who advocate for both virtual and in-person guests
Thinking “outside the box” and being flexible when defining the customer journey such as changing from “talk, talk, talk” to “talk, show, prove”

Resources:

Guest Thought Leader:

Sid van Wilk
Executive Briefing Center Lead, Miro

Sid started presenting professionally when he was 17, about online gaming. This experience led him to launch a Presentation Design Bureau only a few years later - kick started by a new presentation tool at that time: Prezi. He did all of this while getting his engineering degree at university.

In 2015, Sid joined NetApp where he discovered Executive Briefing Centers. In May of 2022, Sid joined Miro, taking all that presentation and Briefing experience and creating Miro's very first Briefing Center Program based in Amsterdam.