The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

All Episodes

The CX Live!

The CX Live! Episode 58: Icons of Impact - Ann Benett

February 06, 2023 • The CX Live! • Season 1 • Episode 58

In our first ever “Icons of Impact” podcast episode, Ann Benett, formerly Manager of the Global Executive Briefing at Apple and President of Benett Communications and now happily retired, shares her valuable insights on the evolution of the briefing industry and key strategies for today’s briefing professionals all while reflecting on her love of the briefing profession and community.

Episode Highlights:

The most important shift in the briefing industry over the past 25+ years
What she loves most about the briefing profession
How the pandemic changed the briefing landscape and positive outcomes
Key hurdles briefing teams need to overcome to gain credibility with executive management
Three key strategies for today’s briefing professionals to: looking outward, looking inward, looking forward

Episode Resources:

Guest Thought Leader:

Ann Benett
Former Manager of the Global Executive Briefing at Apple & President of Benett Communications

Ann began her briefing career as Manager of the Global Executive Briefing Program at Apple. In 1999, she founded Benett Communications - the first consultant firm that was completely focused on helping build and support briefing programs around the globe. She has been a leader and an integral part of the ABPM Community from nearly the time ABPM was founded. After 23 years leading Benett Communications, 11 years at Apple, 6 years with Silicon Valley startups, and her first job at WDIV-TV Detroit, Ann is happily retired from the executive briefing world.