The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 72: Beyond "Wow Factor", What is an "Immersive" Experience? with Mark Coxon & Joe Whitesides of AVI-SPL

March 28, 2024

In this episode, Mark Coxon, Director of Business Development and Joe Whitesides, Director of Experience Technology, both of the XTG Division of AVI-SPL, delve deep into the psychology of attracting, educating, entertaining and moving your audience to take action. It’s very clear that their backgrounds in the areas of behavioral psychology drive their passionate approach to creating impactful spaces and experiences. From examining what is 'Wow Factor’ and the need to prepare our audience for messaging, to studying how to create truly immersive experiences, we discuss ways of stacking senses like understanding vision and auditory more deeply, plus exploring techniques like coding memories, the newness of content, contrast of scale and transporting via the narrative just to name a few. Get ready!

Highlights

Examining “Wow Factor”
- A World of Overstimulation
- Sensory Resetting
- Preparing for the Message
- Interrupt for Attention to Drive Action
- Providing Less Choices
Using Novelty and Scale
- Peripheral Vision vs Foveal Vision
- Stacking Senses
- Newness of Content
- Contrast of Scale
Appeal to the Senses
- Neuro Linguistic Programming (NLP) - Coding Memories
- Anchoring / Triggering / Nostalgia
- Auditory - Contextual Immersive Directional Audio
Transporting Guests
- Educating While Entertaining
- Leverage Existing Physical Design
- Leaving White Space
- Narrative Transportation

Resources

"Thinking Fast & Slow" - Daniel Kahneman, "The Paradox of Choice" - Barry Schwartz, "Stories That Stick" - Kindra Hall, "Free Guy" Movie

Guest Thought Leaders

Mark Coxon
Director of Business Development, XTG Division of AVI-SPL
Mark has been in the technology industry for the last 23 years and has a wide variety of experience in the design and implementation of workplace technology. Mark’s current role with XTG involves supporting conversations around the future of work and executive briefing center programs with some of the world’s largest companies. Although Mark has a deep technical background, his real passion is working at the intersection of physical space, behavioral psychology, and technology design to create real impact. Mark writes for several trade publications and is a regular guest on several podcasts and industry panels. He also teaches a workplace technology workshop for AVIXA (Audio Visual and Integrated Experience Association) on Creating the New Connection Center.

Joe Whitesides
Director of Experience Technology, XTG Division of AVI-SPL
Joe has over 25 years of experience in the AV industry serving as systems designer, executive manager, and consultant. Joe works with clients in a variety of markets, including experiential environments, associations, large law firms, banking, defense contracting, and federal government. As a leader, Joe has worked to develop teams and improve processes from sales to installation, while striving to provide industry-leading customer service. As Director of Experience Technology, Joe leads a team designing systems for Corporate Experience and Briefing Centers, working on international projects. Joe maintains certifications from a variety of manufacturers and industry partners (including CTS-D