The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 83: How Transformative Facilitation Elevates Briefing Programs with Jack Griffin & Ellen Barnes-Pfiffner

March 04, 2025

In this episode, Jack Griffin, CEO & Certified Coach, Light Up Ventures and Ellen Barnes-Pfiffner, Principal & Consultant, EBP Business Consulting highlight the power of Transformative Facilitation. Our conversation was rich with statistical data, step by step approaches, industry trends and real-life program examples that illustrate the art of facilitation and how it elevates ROI.

Highlights

Why Transformative Facilitation and How It Affects ROI
Addressing Cognitive Overload
Briefing Professionals Becoming 'Pilots'
Start by Understanding the ‘Who'
The Science of 1st Impressions
Working with Executives - The Rule of 3
Trends - Beyond Directing the Flow of Conversation
Meaningful Agendas to Tell Your Story
Employing the 7 Steps of Storytelling
The Power of Listening

Resources

EBP Articles: 'Emotional Intelligence and Facilitation' and more
'Lucid Meetings: Number, Effectiveness, and Cost of Meetings in the U.S.'
‘Luminary’ by Jack Griffin
‘Presence’ by Amy Cuddy
'The Effectiveness of Briefings' GACEP Report

Guest Thought Leaders

Jack Griffin, CEO & Certified Coach, Light Up Ventures

As CEO of this award-winning leadership development firm, Jack is on a mission to illuminate tech leaders through story development. He is also the author of Luminary, a #1 Best Selling book about communication for technical professionals. As a certified executive coach and leadership consultant, his expertise is dedicated to guiding ambitious leaders and their organizations toward transformative growth.

Ellen Barnes-Pfiffner, Principal & Consultant, EBP Business Consulting

As the Principal of EBP Business Consulting, Ellen is a highly skilled business executive with experience spanning sales, marketing, organizational development and corporate training. She utilizes her extensive experience to benchmark briefing programs, implementing plans to develop best in class briefing practices.