The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 89: Strategies for Designing Effective Demonstrations That Create Memorable Experiences with Bryan Hobbs

September 25, 2025 • The CX Live!

In our latest episode, Bryan Hobbs, Executive Briefing Manager at Zoom, provides lessons learned from his years of designing and implementing technical demonstrations for industry leading companies like Cisco, Symantec, Google Cloud and Microsoft. From identifying viable spaces and deciding who to partner with, to confirming what products/services to showcase, it is important to build for the short term and plan for the long term. Bryan also shares best practices for overcoming the unique challenges faced when installing in regional locations.

Highlights

Visioning, the Art of the Possible
Designing technical demo spaces for a variety of visitors
Demo elements: wow factors, humor, addressing challenges
Build in flexibility, see products/services working, leads to faster decision making
Consult with Internal and External teams including industry partners
Elements to consider: budget, size of space, content, exec involvement, roadmap
Define scope and work with partners for alternatives (budget)
Lessons learned for regional demos

Resources

‘Career Mapping: Charting Your Course in the New World of Work’ by Ginny Clarke
‘REVOLOGY’ by Todd N Williams about Tom Scapello
‘From Good to Great’ by Jim Collins

Guest Thought Leader

Bryan Hobbs, Executive Briefing Manager, Zoom

Bryan is a dynamic leader with over 25 years of experience at the intersection of technology, people management, and business processes. Bryan consults with businesses to refine their processes and harness the power of strategic partnerships. His career began at Cisco where his love for technology and customer engagement was established. Fostering strong partnerships has been key to his repeated successes during his leadership at Symantec’s Experience Center and to building groundbreaking hybrid experiences at Google Cloud’s Executive Briefing Center. Recently, as Director of Immersive Experiences at Microsoft, Bryan led teams in creating interactive, immersive customer experiences while mentoring high-performing individuals.