The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 92: Manifestation: The Art of Defining Our Purpose and Our Future with Liat Scheffer Ben Yakov

December 08, 2025

In our final episode of 2025, Liat Scheffer Ben Yakov, Founder of Masters Academy and the CEO of Masters Creation Group LTD, shares the key elements of her Masters of Creation Method including examining the 4 realms, addressing our life purpose, embracing our core values and setting daily intentions that allow us to live our life as the Masters that we are. The perfect guide for evaluating our current path while looking ahead to the New Year!

Highlights

The body / mind connection - Masters of Creation Method for manifestation
Importance of duality - positive vs negative gives us choice
Evaluate our life, what is working, choose to continue to not
Manifestation - 4 realms:
- Physical - habits, rewiring our nervous system
- Emotional - from fear to happiness, influences changes we can make
- Mental - beliefs, paradigms, what is possible
- Spiritual - energy, the method starts here
Get started:
- Life purpose: Who am I? Why am I here?
- Core values: What is important to me?
- Letting go: Trust yourself
Managing our day to day lives:
- Know your purpose and what you bring to the room
- Prioritize your core values, nurture yourself with daily anchors (i.e. morning coffee, breathing, meditation, afternoon break, gym, etc.)
- Set your intention:
  - For connection but know it has “nothing to do with me”
  - What you want others you interact with to feel
Embracing AI
- Shifting to the next era of being paid for our energy / vibration
- Will not take over, will allow us to decide what we do to be fulfilled
‘Live your life as the Master that you are’

Guest Thought Leader

Liat Scheffer Ben Yakov, Founder of Masters Academy and, CEO of Masters Creation Group LTD.

Liat holds an MBA and a BA in Economics, alongside advanced studies in holistic psychotherapy, and brings more than 20 years of experience consulting with CEOs, senior executives, and entrepreneurs around the world - including leaders in Silicon Valley. She’s a best-selling author, an international speaker, and the host of a long-running podcast now in its fifth year. Throughout her career, Liat has helped thousands of people break through limitations, achieve their goals, and create the life they truly want.

She is also the creator of the Masters of Creation Method, a 12-step framework for conscious reality creation which has grown into a global movement. What began as Masters Academy is now expanding into a larger, bolder, international group with a clear mission: to empower millions with the knowledge, tools, and practical pathways to become the leaders and masters of their own lives. Liat’s work is dedicated to deep personal transformation, global impact, and elevating human potential.