The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 6: Neuroscience w/ Dale Tesmond

May 18, 2020 • The CXApp Live! • Episode 6

In this episode, Dale Tesmond shares an interesting take on how neuroscience (the brain, behaviors, and cognitive emotion) play into briefing programs and how experiences truly impact our guests. And that backed by science and experiments, you can better suss out authentic responses to what you’re delivering.

Episode Highlights:

The effects of oxytocin and dopamine.
Why truth testing is so important in the briefing world
Most importantly - test everything before you put it out into the market
How studying and learning about influences for different age groups, genders and demographics can help you create something that’s valuable and memorable
Yes, you can incorporate in-person and off-site testers/subjects
The value of being able to pivot conversations using real-time data analyzing top and bottom effects
Be sure to continually evaluate and measure your program effectiveness
Also, geek-out with us: wristbands, mobile phones, and data oh my…

Guest Thought Leader:

Dale Tesmond
Storybuilding® Founder, Hyperquake

We are STORYBUILDERS. My purpose is to build relationships and serve our clients by strategically and emotionally connecting brands with people in customer experience centers, innovation centers, brand launches, mobile events and cause events. By digging deep to know truth, we move people to move product.