The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 10: Digital Experience Management w/ Marshall Thompson

August 03, 2020 • The CXApp Live! • Season 1 • Episode 10

In this episode, Marshall Thompson discusses the enterprise shift of digital experience management and how curating impactful content that resonates with guests - across all forms of corporate messaging, branding, experiences, and in-room content - can create a more memorable on-site experience.

Episode Highlights:

Putting a definition/constructs around what digital experience management is
How to manage content and keep it updated
Identifying opportunities for automation - from easy to more advanced technology
Tips for personalization across content and activations
Other ideas for content engagement (i.e. proximity based and triggered experiences)
How to use a distribution model to drive consistencies across all client interactions
Top groups to partner with and why: marketing, executive teams, social media, and events
Strive to keep the conversation going and continually evaluate your own digital experiences
Ideas to up-level your existing content and strategies

Guest Thought Leader:

Marshall Thompson
Senior Director, Client Solutions, Signet

Marshall is a creative sales executive with a comprehensive technical knowledge foundation and is diversely experienced with remedying problems, and creating successes. He has excellent interpersonal communication, relationship-building skills, listens attentively, communicates persuasively, and follows through diligently.