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The CX Live!
The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!
The CX Live!
The CX Live! Episode 12: New Program Business Plans w/ Ann Benett
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Ann Benett, Benett Communications
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Season 1
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Episode 12
In this episode, Ann Benett highlights the power of a strong business plan, how to go about building one, and why they are so important for preparing and launching a new briefing center.
Episode Highlights:
- The value of speaking ‘executive’ language - i.e. a business plan
- Why it’s important to keep your plan direct and concise (a page out of Guy Kawasaki’s playbook)
- Understand the audience you’re going to be speaking with
- Creating a ‘master deck’ you can pull different slides and conversations from
- A brief overview of the “10 Essential Elements”
- Collaborate early and often with a broad base of stakeholders
- E.g. your manager, their manager, other stakeholders across different business units from HR to Finance
Guest Thought Leader:
Ann Benett
President, Benett Communications
Global consultant to Executive Briefing Center (EBC) Programs: Strategic Planning, New Program Launch and Program Benchmarking; Training and Coaching in Briefing Facilitation, Advanced Facilitation and Best Practices for EBC Operations and Management.