The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 17: The Impact of Briefing Programs in 2020 w/ Elizabeth Simpson

December 15, 2020 • The CXApp Live! • Season 1 • Episode 17

In this episode, we are joined by the President of the Association of Briefing Program Managers, Elizabeth Simpson, as we reflect on challenges and transformations that 2020 brought upon us as an industry, acknowledge lessons learned along the way, and continue delivering impactful briefings through the New Year.

Episode Highlights:

A quick recap of 2020
How members and supplier members aggregated with best practices and encouraged the use of new technologies
The value of the community and a heartfelt appreciation for coming together
Examples and resources from teams at Cisco, EBP Consulting, Mandel Communications, NetApp, Palo Alto Networks, Benett Communications, Schneider Electric etc.
Getting sales and account teams to buy in
Keeping facilitation as a part of the program
Using Virtual Briefing Platform and Virtual Briefing Center tools
The emergence of the 'Producer’ role
Personalization is still key!
Addressing the new ‘phygital’ world
Plans for 2021 include > how to address hybrid experiences

*ABPM is continuing to grow their resource library - so be sure to leverage membership resources.

Guest Thought Leader:

Elizabeth Simpson
President, ABPM

Elizabeth has been with ABPM for over 20 years and took on the role of President in 2018. She works closely with Briefing Program teams to understand their challenges and to provide resources that will help them successfully meet those challenges. She has been instrumental in strengthening services and evolving ABPM as an organization.