The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 18: Choreograph Unique w/ Pete Riddell

February 01, 2021 • The CXApp Live! • Season 2 • Episode 1

In this episode, we talk with Pete Riddell of Derse about what it means to “choreograph unique” experiences for customers - in an effort to combat Zoom fatigue - and make your own virtual meetings/experiences stand out.

Episode Highlights:

Deconstructing and recognizing the building blocks of experiences
Accounting for the loss of white glove immersion
The power of ‘Dr Pepper & Doritos’
The simplistic nature of delivering an extraordinary moment by being extraordinarily human
Suggested reading: “The Power of Moments: Why Certain Experiences Have Extraordinary Impact” by Chip Heath and Dan Heath
Identifying the how and where you can flip the virtual script
Creating ‘to go’ containers
Consider exclusivity for your customers (i.e. limited access to people, content, resources)
Addressing ‘pushback audiences’ by creating stories and experiences that resonate

Guest Thought Leader:

Pete Riddell
Executive Creative Director, Customer Experience (CX) & Storytelling, Derse

Experienced Executive Creative Director / Storyteller with a demonstrated history of working in the experiential industry. Strong creative, writing and marketing professional skilled in Sales, Event Marketing, Marketing Strategy, Corporate Identity, Integrated Marketing ... and general spellbinding.