The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 35 - Strategies to Evolve Customer Engagement w/ Dana Drissel and Howard P. Stern

November 01, 2021 • The CXApp Live! • Season 1 • Episode 35

In this episode, Dana Drissel, Chief Marketing Officer and Howard P. Stern, Creative Director & Mixed Reality Experience Strategist at Kaon Interactive, talk about how to deliver immersive storytelling with interactive technologies that allow briefing programs to genuinely connect with their C-suite audience and translate to a higher ROI.

Episode Highlights:

Stand-out customer experiences that have inspired them
How EBCs have shifted in the post-pandemic era of hybrid work
The importance of self-navigation in driving customer curiosity and engagement
Why interactive technology is essential to elevate virtual EBCs
How advanced technologies such as 360 photography, 3D environments, hyper-personalized content and virtual reality (VR) can play a critical role in your customer’s decision-making
How you can use emerging technologies and tools to produce a uniquely different and memorable white glove treatment for your customers

Guest Thought Leaders;

Dana Drissel
Chief Marketing Officer, Kaon Interactive

Dana is a highly energetic, results-driven professional with 25+ years of advertising agency and corporate marketing experience at both large public companies and small business start-ups. Under her leadership, the Kaon has experienced substantial growth, a European market expansion and has introduced numerous award-winning Kaon solutions, building a fast-growing base of global B2B customers.

Prior to Kaon Interactive, Dana was a strategic marketing innovator working at companies such as Harpell (tech marketing agency), Exact Software (cloud business software) and Centerstone Software (computer aided facility management software). She holds a BS from UVM.

Howard P. Stern
Creative Director/Mixed Reality Experience Strategist, Kaon Interactive

As Creative Director / Mixed Reality Experience Strategist at Kaon Interactive, Howard's role is to innovate user interaction and engagement for applications for Fortune 500 Companies. He channels his own brand of creativity through a multitude of technologies such as augmented reality, virtual reality, online interactive marketing campaigns and multi screen interactive environments. Howard is a consummate digital storyteller with a focus on STORY FIRST. His passion for user engagement has helped Kaon interactive customers tell complex stories while creating emotional connections and exciting their audiences.