The CX Live!

The CX Live! podcast is an interview-style show for briefing programs and meetings. Our goal is to be your dedicated channel for all things customer experiencer where we ask industry thought leaders the tough questions about building a world-class program. Each month we’ll explore a new topic or trend that impacts customer experience, employee engagement, digitization and more…We’re unfiltered. We’re authentic. We’re having a conversation… join in!

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The CX Live!

The CX Live! Episode 36 - How Broadcast Studios are Supporting the Evolution of Briefing Programs w/ David Brull

November 15, 2021 • The CXApp Live! • Season 1 • Episode 36

In this episode, David Brull, Vice President of Global Accounts at kubik explains why many programs are turning to broadcast studios to extend their reach after going hybrid and the most important elements to keep in mind in order to maximize customer engagement when creating one.

Episode Highlights:

Key reasons why briefing programs are choosing to implement broadcast studios
The physical requirements of a broadcast studio as well as the specialized skillsets needed to run one
How to secure executive buy-in for your broadcast studio by demonstrating long-term value
Lessons learned over the years from building broadcast studios for briefing programs

Guest Thought Leader:

Dave Brull
Vice President of Global Accounts, kubik

David brings over 20 years of integrating sales and marketing experience. He has worked with global brands such as GE Healthcare, HP Inc., Johnson Controls, Microsoft, Philips, and Verizon on their global experiential marketing programs. David brings a unique viewpoint since his career has spanned brands, associations, and agencies including the last 8 years at kubik as Vice President, Global Accounts.